We’ve Got Long Lines In This Business.

Family business installing beer lines and systems since the 70s.

Draftline: About the Company

1980s

Cleaning Lines In Detroit

Jennifer Hauke spent her formative years deeply immersed in the family business in Detroit, Michigan, from the 1980s through the 2000s. As a hands-on and dedicated member of the Hauke family, she acquired invaluable experience cleaning lines and installing draft equipment, laying a strong foundation for her future endeavors in the industry.

2002

Cleaning & Chemicals

Jennifer and her husband Drew, fueled by their passion and extensive knowledge of the draft industry, successfully developed a cutting-edge cleaning chemical that revolutionized the draft sector. This professional draft cleaning product, marketed under the Micro Matic brand name, is recognized as the industry’s go to choice for draft cleaning professionals, further solidifying their position as leaders in the industry.

2016

Draftline Technician

Motivated by the lack of technological advancements and innovation in the legacy draft line cleaning business, Jennifer developed the Draftline Technician app, specifically designed to cater to the needs of draft cleaning professionals. This app has since become the industry leader for both first and third-party service providers, trusted by other 1,500 professionals in the field every day.

Today

Capitalizing on the widespread adoption of the Draftline Technician app, Jennifer introduced Draftline Data, an innovative solution that monitors tap data across more than 90,000 accounts, spanning 40 states and over 1 million faucet lines. This powerful tool enables modern beverage distributors to enhance their market share, boost sales, and reduce operating costs, revolutionizing the industry landscape.

Draftline Data

Jennifer Hauke, Founder and President of Draftline Technologies, has devoted her life to the draft industry. As the driving force behind Draftline Technologies, Jennifer has created a cutting-edge technology platform that offers on-premise draft solutions for enhancing draft quality, performance, and efficiency across all aspects of the on-premise draft beverage category.

Jennifer attended Wayne State University in Michigan and has exclusively served the draft industry for the past thirty years. Her extensive experience covers draft service, installation, administration, routing, product research, and software development, establishing her as a respected and influential figure in the sector. Often referred to as "the Queen of Beer," Jennifer persistently drives innovation and growth in the industry.

Moreover, Jennifer is dedicated to empowering women in the industry and serves as a mentor to many. As an active member of the National Beer Wholesalers Association (NBWA) Alliance for Women in Beer, she contributes her expertise and support to encourage the growth and success of women in the beer distribution sector. Jennifer and her husband Drew have three children and currently reside in Winter Park, Florida.

Jennifer Hauke,
Founder

Jennifer Hauke, Founder Draftline

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