Data & Market Analytics
Tracks tap brand data in over 90,000 on-premise accounts and identifies sales opportunities to increase market share and lower operating costs.
Product Benefits
Understand Your Market
Find Open Lines
Grow Market Share
Convert Competitive Lines
Reduce Portfolio Churn
Understand Your Whole Market In A Glance
The days of relying on national data to make local decisions are a thing of the past. With Draftline Data, you have everything you need to steer your team based on what's happening in your market. Get real-time data for real-world edge.
Market-Specific Brand Insights
Brand Rater™ software turns draft dispense data into easy-to-read charts at any beverage brand level. Analyze and manipulate performance across your portfolio, compare brands head to head, and see exactly where your lines stand — account by account, market by market.
Available to Draftline Data subscribers. Request access to download.
Find Growth Opportunities First and Fast
Draftline Brand Targeter™
Draftline Data's Brand Targeting tools change the entire battlefield. Arm your team with data on every location in your territory where your competitive advantage exists. Target weak competitive brands wherever they exist, and find off-season seasonals that are easy captures. It's like shooting fish in a barrel for your barrels of beer.
Identify and Win Open Lines
With Draftline Data, you can uncover every open line in your market. You'll know how long each line has been open, the last brand poured before the line became available, and the context of the other lines around each open line. This information empowers your team to be first in line to offer a relevant product for every open line in your market. With Draftline Data, you'll win the battle of open lines.