Draftline Data
Data & Market Analytics
Tracks tap brand data in over 90,000 on-premise accounts and identifies sales opportunities to increase market share and lower operating costs.
Product Benefits
Understand Your Market
Find Open Lines
Grow Market Share
Convert Competitive Lines
Reduce Portfolio Churn
Understand Your Whole Market In A Glance
The days of relying on national data to make local decisions are a thing of the past. With Draftline Data, you have everything you need to steer your team based on what's happening in your market. Get real-time data for real-world edge.
Market-Specific Brand Insights
Draftline Data's easy-to-read charts instantly reveal which brands are growing and which are dying in your market. You'll quickly see which brands have staying power and which perpetuate "rotation nation". With this information, you'll know more about your competitors' brands than the people distributing them. Use this insight to make intelligent decisions around your own brand portfolio.
Find Growth Opportunities First and Fast
Draftline Data's Brand Targeting tools change the entire battlefield. Arm your team with data on every location in your territory where your competitive advantage exists. Target weak competitive brands wherever they exist, and find off-season seasonals that are easy captures. It's like shooting fish in a barrel for your barrels of beer.
Identify and Win Open Lines
With Draftline Data, you can uncover every open line in your market. You'll know how long each line has been open, the last brand poured before the line became available, and the context of the other lines around each open line. This information empowers your team to be first in line to offer a relevant product for every open line in your market. With Draftline Data, you'll win the battle of open lines.