Best Add Campaign Draftline has seen in many years! Good for you @Millerlite!

Final Takeaway: Draft Is the Growth Engine

Draft beer remains one of the most profitable, resilient, and brand-building formats in the U.S. On Premise. The data is clear: operators and suppliers who invest in range, quality, and accountability will win.

Draft isn’t just where beer is poured.
It’s where brands are built.

In this inaugural Draftline + CGA by NIQ Draft Beer Report, we cut through the noise to answer the question suppliers, distributors, and operators are all asking: what’s really happening on draft right now—and where are the opportunities?

Let’s get into the data.

Visit our partner CGA by NIQ here: https://nielseniq.com/global/en/insights/report/2024/on-premise-draft-investing-in-brand-equity-report/?utm_source=Digital_Article&utm_campaign=CMP-03465-Z7T9H&utm_medium=Referral&utm_term=na_usa_draftline-report&utm_content

January 2026 Draftline Top 10 Draft Beer Brands by Line Share in the United States. Data from Draftline Technologies shows Michelob Ultra leading with 4.37% line share, followed by Modelo Especial (4.02%), Coors Light (3.68%), Bud Light (3.62%), Blue Moon Belgian White (3.45%), Miller Lite (2.47%), Stella Artois (2.41%), Guinness (1.49%), Yuengling Traditional Lager (1.46%), and Pacífico Clara Mexican Lager and Dos Equis Especial Lager tied at 1.38%.

Discover the latest trends in draft beer with our exclusive report, powered by DraftLine’s unique technician-driven dataset and in partnership with CGA by Nielsen. Released ahead of the Brewbound Conference, this report dives deep into market trends and real-world insights. Read more and stay ahead!

Draftline at the NBWA Legislative Conference 2024

Jennifer Hauke is thrilled to be asked to participate in a panel at Brewbound Live 2024 and talk about the unique opportunities in the draft beer space!

Unlocking Optimism in Draft Beer with Draftline Data™

Unlock the secrets of cocktail innovation with Draftline Data's groundbreaking Draft Cocktail Dataset, highlighted in the Washington Post. Dive into the future of mixology with unparalleled insights and trends.