Christopher Walken

This time last year, I was presenting at the NBWA Chairman’s meeting. Part of my presentation involved waxing nostalgic about the great beer commercials from decades ago. It had been many years since I'd seen a beer commercial that truly made me feel anything.

What I saw today gives me hope.

The upcoming Christopher Walken campaign is outstanding! It doesn't pretend we're back in the 90s—times are different. But it hits the bull's-eye with a message that's perfect for today: smart, concise, and deeply relevant to the world we live in. A world that could use a gentle social nudge.

And is there a better social nudge than sharing a cold one?

See the YouTube link here:https://youtu.be/DmYOn0xe-mI?si=h6_jQrhtAHmM96LV

Happy 2026,

Jen

I found this through Beer Business Daily here: https://beernet.com/bbd/bbd-article/miller-lite-enlists-christopher-walken-to-get-drinkers-to-say-yes-again/