The State of Draft Beer in 2025: Why Draft Is Winning in the U.S. On Premise

Draft beer is having a moment— the data backs it up.

The 2025 Draft Beer Report, produced by Draftline Technologies and CGA by NIQ, delivers one clear message: draft beer continues to outperform packaged beer and other beverage alcohol categories in the U.S. On Premise. Even in a tight spending environment, draft remains the most powerful lever for driving value, velocity, and long-term brand growth.

Let’s break down what’s happening—and why it matters in our report.

Link to the full report: https://drive.google.com/file/d/1KHWI58pNJooold2d1LzrdXTMxd_uN3jF/view?usp=sharing

Visit our partner CGA by NIQ here: https://nielseniq.com/global/en/news-center/2025/draft-beer-set-to-top-bottles-and-cans-in-us-on-premise-as-imports-and-distribution-rise/