Draftline CGA by NIQ Report On Premise Draft: Investing in Brand Equity

On-Premise Draft: Investing in Brand Equity

The U.S. On-Premise beer landscape is changing—but draft remains the smartest place to invest in brand equity.

In this inaugural Draftline + CGA by NIQ Draft Beer Report, we cut through the noise to answer the question suppliers, distributors, and operators are all asking: what’s really happening on draft right now—and where are the opportunities?

Backed by CGA by NIQ’s industry-leading On-Premise data and Draftline’s unmatched visibility into over one million draft lines nationwide, this report examines the market from three critical angles: outlet growth, sales performance, and format dynamics. While overall On-Premise beer volumes are under pressure, draft continues to outperform packaged beer on velocity, value, and consumer preference—proving its role as the most powerful driver of visibility, trial, and long-term brand health.

From national trends to a deep-dive California case study, the data is clear: draft beer is not just surviving—it’s positioning brands to win. Whether you’re focused on distribution strategy, portfolio optimization, or protecting quality at the point of pour, this report delivers actionable insights to help you make draft work harder for your business.

Let’s get into the data here: https://drive.google.com/file/d/1Fbxv3Hi7nOgsjJBL-5X3F0GZaPalKa4L/view?usp=sharing

Please visit our partner’s website: https://nielseniq.com/global/en/insights/report/2025/the-on-premise-draft-opportunity/